Monthly Archives: April 2012

PR in Sports

One of my favorite PR/Social Media blogs is LAF, penned by PR Pro Lauren Fernandez. She has some amazing insight into the world of PR and Social Media, and her most recent post “What’s In Your PR Handbag/Briefcase” is no different. In the post, Fernandez lists three must-haves for every PR person’s handbag or briefcase.

What really stood out to me was that her must-haves were ordinary, and I mean that in a good way. They were simple items, but they were items you’ll be glad to have on-hand and kick yourself if you don’t.

After reading the post and some of the comments left by readers, it got me thinking. PR is PR, but there are differences depending on the industry, especially in the sports and/or entertainment world. So, I decided I wanted to make a quick list of a few items that will score points…

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